​To participate in BeerQuest, breweries sign up for a $156 annual membership (just $13 per month) and provide two small prizes. Prizes When joining, breweries provide two small prizes that are added to the game’s general prize pool. This is for regional monthly draws. We typically recommend two $10 gift cards. ​​This works well because a $10 card usually covers a beer for the winner, and they are more likely to stay and order another drink or food while they’re there. ​It also allows breweries to save larger prizes for their own Sidequests, where higher-value rewards can attract more attention and participation. ​Your Brewery Dashboard Every brewery membership includes access to the BeerQuest Brewery Dashboard, an all-in-one tool designed specifically for breweries, distilleries, and wineries. ​The dashboard gives you full control over your participation in the game. From here you can create and manage Sidequests, attach prizes, promote specific beers or products, and track how players are engaging with your venue. BeerQuest combines the benefits of passport programs, contests, ale trail–style discovery, and promotions into a single platform, but with incentives, tracking, and analytics built in. ​Once your quests are set up, the system runs automatically in the background, encouraging players to visit your brewery while giving you clear insight into what’s working. ​One of the most valuable parts of the dashboard is the geographic activity insights. Breweries can see player engagement within 5 km, 10 km, and across the entire province, helping you understand where your visitors are coming from and how far BeerQuest is reaching. ​What BeerQuest Delivers for Your Brewery • Digital passport-style programs • Contest and challenge campaigns • Ale trail–style engagement with built-in incentives and analytics • Educational beer style storytelling tools • Social beer logging that drives repeat visits • Prize-driven engagement loops • Fully automated campaigns — set it up once and it runs itself ​What You Can See in Your Dashboard • Total participants • First-time visitor percentage • Quest completions • Player beer claims, ratings, and notes • Prize claims • Engagement trends over time • Player activity by region • Activity within 5 km and 10 km of your brewery • Province-wide engagement insights • CSV export of participant data These insights help breweries understand how players are discovering and interacting with their beers ​What It Drives • Increased foot traffic • Measurable engagement • Incremental spend • Repeat visits • Brand awareness beyond your taproom BeerQuest turns exploration into a game and your dashboard shows exactly how that game is bringing players through your doors. ​Creating Sidequests Sidequests are optional challenges breweries can create to highlight their beers and bring players into their venue. ​Each Sidequest asks players to complete a specific task — such as trying one of your beers, visiting your brewery, or completing a themed challenge you design. When players complete the quest before the deadline, they’re entered into a draw for the prize attached to that quest. Our system randomly and automatically selects one winner from the pool of players that completed your quest.  Sidequests are flexible and can be customized to promote whatever you want players to try. ​You can feature specific beer styles, create Visit Quests that reward players just for coming to your brewery and having any beer, or add multipliers where players get bonus points just for visiting you, moving them higher up the leaderboard. ​You can also include custom items such as food pairings, cider, seltzers, cocktails, or any other product you want players to experience. ​Players browsing the game can also sort Sidequests by prize value, meaning higher-value prizes naturally attract more attention and more participation. ​Sidequest Pricing Sidequests are designed to be simple and affordable. $10 per quest item $10 per month that the quest runs ​This allows breweries to control both the size of the quest and how long it stays active in the game. ​Example If you create a quest featuring four of your core beers: 4 quest items × $10 = $40 If you run the quest for 3 months: 3 months × $10 = $30 Total cost: $70 ​This allows you to promote over a longer period while keeping the cost very manageable.